PSORIASIS DOES NOT CARE WHAT DAY IT IS

Whether it’s World Psoriasis Day or not, psoriasis persists.
And at LEO Pharma, our commitment to help people achieve healthy skin persists too.

More than 125 million people worldwide live with this life-long skin condition

Their day-to-day lives are impacted in countless, individual ways - not just physically, but also socially, emotionally and financially.

We have chosen to mark World Psoriasis Day by sharing some everyday conversations from people living with psoriasis talking about the challenges they face. At LEO Pharma we are committed to support people living with psoriasis every day.

If you are living with psoriasis we encourage you on this day (and every day for that matter!) to talk and share your own #everydaypsoriasis stories with your friends, family and colleagues. The more people who are informed about how psoriasis affects you the better they can support you.

Watch LEO Pharma’s pledge for today (and every day)

Watch Jane’s story about how psoriasis affects everyday activities like going to the shops

“What makes me feel bad is when I see other people looking… Because you can see the cogs working like, oh, she contagious.”

Watch Steve’s story about how the effects of psoriasis go beyond the skin

“It's like you are going for that revolving door and you are going round and round and round"

5 things you may not hear about psoriasis every day

'It’s an old disease’.

Psoriasis is mentioned in the Bible, referred to as ‘tzaarat’.1

‘It’s all Greek to me’.

The name ‘psoriasis’ was coined by the Viennese dermatologist Ferdinand Von Hebra. The name was derived from the Greek word ‘psora’ which means ‘to itch.’1,2

‘Nope, you can’t catch it’.

Skin cells live for about a month before they drop off your skin. With psoriasis, they die much faster, which means that dead ones pile up and flake off. That may be one reason why so many people think psoriasis is contagious. But it is not!2,3

‘Beyond the skin’.

Although the condition is most obvious on the skin – including the scalp – it is not only a skin disease. Psoriasis is a chronic, recurrent, inflammatory condition with primary involvement of the skin.3,4

‘Incurable but treatable’.

At the moment, there is no cure for psoriasis. But – and this is an important but – there are lots of different types of treatment that help people to manage it and improve quality of life.3

So while we want to draw attention to the everyday challenges of psoriasis, we would also like to use the opportunity of World Psoriasis Day to highlight that there are ways to manage the condition. Not just treatments, but lifestyle changes too. If you or someone you know is experiencing #everydaypsoriasis challenges then consider speaking to your doctor for advice.

Psoriasis, skin, resources, tools, tips, information, download, share, guidance

How to talk to your doctor

You may have struggled talking to your doctor in the past, or feel resigned to the fact that they can’t help you. But you may find that simply talking to them is the best way to get the help you need.

About the International Federation of Psoriasis Associations (IFPA)

Text IFPA presents World Psoriasis Day as an annual day dedicated to people with psoriasis and/or psoriatic arthritis. It has been celebrated on October 29 for more than a decade. On World Psoriasis Day, IFPA member associations and their supporters organise activities around the world to raise awareness of psoriasis.

October 2020 marks the second year of a three-year campaign CONNECTED • INFORMED • UNITED dedicated to the psoriasis community

#everydaypsoriasis | #worldpsoriasisday | #WPD2020

MAT-39358 October 2020

References

1. Das K, Sathayanarayana Rao TS. OJPAS 2018;9(2):123–129.

2. Di Meglio P, Villanova F, Nestle FO. Psoriasis. Cold Spring Harb Perspect Med 2014;4(8)a015354.

3. World Health Organization. Global Report of Psoriasis 2016. World Health Organization 2016. Available at: https://apps.who.int/iris/bitstream/handle/10665/204417/9789241565189_eng.pdf.psoriasis?sequence=1 Accessed September 2020.

4. Kim WB. Can Fam Physician 2017;63(4):278–285.

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